Author name: Jamie Griffin

The Ultimate Event Sales Playbook for the Restaurant Business

The Ultimate Event Sales Playbook for the Restaurant Business  

This guest post is contributed by Sandra Dyeak, Owner of The Events Project. The restaurant business is risky.  You purchase food, hire staff, pay your bills, and must be prepared for whatever comes your way each day – whether it is a full dining room or an empty one, whether guests order steak and wine […]

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Wing the Dogfight: 10 Ways to Win Restaurant Market Share

Win the Dogfight: 10 Ways to Win Restaurant Market Share

In this fiercely competitive arena for restaurant market share, where economic challenges loom large, and the stakes have never been higher, it’s critical to remember the timeless wisdom of President Dwight Eisenhower: “What counts is not the size of the dog in the fight—it’s the size of the fight in the dog.” As we navigate

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Competition Proof Your Concept: Nurture Your Restaurant Competitive Advantages

Competition Proof Your Concept: Identify and Nurture Your Restaurant’s Competitive Advantages

In the ever-evolving world of the restaurant industry, staying ahead of the competition is a constant challenge. Whether you’re a seasoned restaurateur or just starting your culinary journey, understanding and leveraging your restaurant’s competitive advantages is essential for long-term success. In this blog post, we will explore what a restaurant competitive advantage is, how to

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How to Craft an Annual Operating Plan

How to Craft an Annual Operating Plan

The Annual Operating Plan serves as a guide for your organization’s journey over the fiscal year. In this post, we’ll dive into creating an Annual Operation Plan. We’ll explore what an Annual Operating Plan entails, underscore its importance, offer insights into crafting an impactful plan, and share best practices to embark on this critical expedition.

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How to Run Sales Driven, Profit Smart Restaurants

How to Run Sales Driven, Profit Smart Restaurants

Being Sales Driven & Profit Smart is part of my “restaurant DNA.” I often use the term assuming other people know exactly what I mean. Given Sales Driven & Profit Smart isn’t a term you might learn about in business training, I wanted to explain the concept and nuances behind Sales Driven & Profit Smart

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Local Store Marketing is Broken: Here's How to Fix It

Local Store Marketing is Broken: Here’s How to Fix It

A few weeks ago, I was having lunch with an experienced restaurant general manager. The topic of Local Store Marketing came up. He called bull, and my ears perked up immediately. Beyond having exceptional operations, active community marketing is a vital strategy to grow traffic and sales. His main complaint was that the focus of

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Drive Sales and Profits with Restaurant Contests

Drive Sales and Profits with Restaurant Contests

As a restaurant owner or manager, you’re always looking for ways to drive sales and profits. One strategy that can be particularly effective is holding restaurant contests for your employees. Not only can contests motivate and engage your staff, they can also help increase customer loyalty and attract new business. How Restaurant Contests Motivate Staff

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Using SPLH or CPLH to Manage Restaurant Labor Costs

Using SPLH or CPLH to Manage Restaurant Labor Cost

Managing labor costs is a crucial aspect of running a successful restaurant business. One effective way to manage labor costs is by using SPLH (Sales Per Labor Hour) or CPLH (Customers Per Labor Hour) metrics. These metrics provide valuable insight into your restaurant’s labor performance. They can also help you make informed decisions to reduce

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